It's in the jeans: 'Denim Dude' to run 13.1-mile half marathon in unusual attire

Jamie Schisler jokes that his friends think he's insane, but when he told them his plan to run 13.1 miles through downtown Columbus wearing jeans instead of jogging attire, it confirmed what they already believed.

"They thought it was pretty wild, but once they realized I was serious, they were excited and ready to come down to support me," said Schisler, creator and brand president of the Columbus retail brand UpWest….

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